Essay About Artists in Advertising

           POM Wonderful Presents: The Greatest Movie Ever Sold, made primarily by the famous documentary filmmaker Morgan Murlock, is a film mainly about the “behind the scenes” of the world of advertising and how it revolves. It shares the real life project proposals, agreements, rejections and etc in advertising, and how it matters in a company’s success as well as the in advertisers’. The movie seems like showing it’s “the-making-of” process, since Murlock is working for the movie’s budget in the movie itself. The documentary is informal, yet informative and practical. It also appears to be humorous which gives life to the informative documentary. The documentary earned a big amount of money and also positive feedbacks from film authorities, and its viewers.

            The movie features many sides of advertising but I will dwell on just one – the merging of the showbiz and advertising. We often see celebrities endorsing a certain brand of a certain product. Actually, that’s normal for human’s eyes in this day and age, especially if the endorser is a big name in showbiz like One Direction, Justin Bieber and Jennifer Lopez. It is also not surprising to see that the products endorsed are being hit with the crowd which makes a mutual benefit to both endorsers and the company. What makes these things happening is the ideological meaning of greatness.

           In the modern society, people think that celebrities got everything it takes to be great. It is ideological that whoever is in the top has power or in the case of celebrities, fame. Stardom has a great effect on influencing people and making them believe that whatever you do would make them, too, great. Therefore, being great is one of the goals of a human since he/she is trying to be follow someone who is great.

            However, it is also stated in the movie that some artists are not suited in advertising, even though he/she is popular or trendy. That just means that there are some restrictions that must be taken into consideration in picking an endorser. The movie doesn’t mention names of celebrities who are not the best ones to be endorsers, but I would like to state an example to elaborate their weaknesses in promoting. Let’s just take Lady Gaga as an example. She is one the world’s most influential female, but many people think that she is a bad influence especially to children, and has rumors about religious matters, which is a very sensitive issue for humans.

photo from : http://www.justjared.com/photogallery/2710394/katy-perry-popchips-ad-01/

            Advertising and showbiz is really inseparable. They are dependent on each other that’s why sometimes they are treated as one thing. Advertising is a big world that we are embracing.. Let us not say “cut” just after a commercial. Let us first know the things behind it before believing in its principles.